Bernhard Kerres | Classical Hugs Online Music Academy
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Bernhard Kerres, MBA

Be Your Own Manager (BYOM)

Bernhard Kerres is a sought-after executive coach and keynote speaker based in Vienna, Austria. He was the first opera singer to become a C-level executive of multi-million Euro tech companies. And he was the only artistic director of a world-leading concert house to bring his startup to Silicon Valley.

Bernhard started his career as an opera singer and had the opportunity to perform with stars such as Agnes Baltsa and José Carreras. After his MBA at London Business School, he went into strategy consulting for high tech and telecom companies with Booz & Co. Kapsch CarrierCom, the Austrian telecom system integrator, hired him as CFO before he became CEO of the stock-market listed M-Tech AG in Germany. In 2006 he was appointed Artistic Director and CEO of the Vienna Concert House which he led into its 100th season. He left the Vienna Concert House to create the classical music startup HELLO STAGE

Bernhard is an Executive Coach and the Managing Partner of Haydn 1791, a firm consulting and managing performing arts. He works with a strong network of experienced consultants in the corporate world on innovation and strategy in the digital age. 

As a keynote speaker, Bernhard focuses on innovation and leadership. His keynotes often draw on examples from the music world. He regularly teaches leadership for executive programs at London Business School and published several articles on the subject of music and management. He is the Program Director for 4 Fellowships 4 Entrepreneurs of the Ludwig Boltzmann Gesellschaft, a year-long program supporting scientists in developing their ideas into startups. His book, “Be Your Own Manager,” contains essential career advice for classical musicians. He is a guest lecturer at the Music University in Karlsruhe teaching career management. 

Bernhard Kerres was awarded the Order of Bernardo O’Higgins by the President of the Republic of Chile and the Austrian Cross of Honor for Science and Art by the President of Austria.

Bernhard is a Professional Certified Coach (PCC) of the International Coaching Federation and a Member of the  International Council of Psychotherapists.

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Bernhard Kerres: Programs
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